Learning Casino Games

A company by the name of Foviance, has developed special technology that identifies the subconscious decisions that are made by gamblers. The technology is called Emotional Engagement Measurement and it is a very modern approach to eye tracking technology. It gives researchers enough information to see what reasons and habits influence online gamblers decisions.

As an experiment, Foviance focused on poker and used a well known poker website as its main source for gathering information. It revealed 5 measures of emotional engagement: cognitive attention, visual attention, emotional attraction, emotional engagement and an ‘apprehension, excitement’ index. What psychologists found was that players behaved irrational and let their emotions overtake their logical thinking.

The founder of Foviance, Catriona Campbell, who is a behavioural psychologist, said “It is no longer sufficient to create websites which are just easy to use, or have value for money products associated with them. Websites need to appeal to the subconscious; to engage with consumers at an emotional level.”

“At Foviance we have proven with a number of brands that this holds true for websites. Using our neuro-technology to have a deeper understanding of the emotional facet of the customer experience, we have found we can deliver insight that other methods previously haven’t”.

What they have also found is that they now understand the impact of how satisfaction and the use of good messages like “congratulations” and “hard luck” has on a player. This is powerful stuff that can be used to great advantage by casino operators with their casino gambling games websites. Websites need to be more interesting and engaging than the boring/easy to use/less graphical websites because you need players to come back.